Social media is on the rise and it continues to alter the ways in which we communicate and interact. According to a
recent Nielsen report, social networking now accounts for almost 10 percent of all online time, making it the fourth most popular activity on the Internet. The growth in this sector is changing the ways in which information is both produced and consumed. This has many implications for museums. For one, museums are utilizing social media as a means to better connect with constituents. These "networking communities", including Twitter and Facebook, afford the opportunity of disseminating institutional information. Second, social media permits museums the opportunity to receive feedback from the public. And third, it is a promising tool for building community; an inherent principle of the medium itself. The real challenge for museums is to create an authentic voice that will connect with an audience that is becoming less susceptible to highly-targeted ads that are deemed an invasion of privacy.
At the Arab American National Museum, we have been spending a reasonable amount of time exploring our social media options. Because we are a community-based museum, the medium has great appeal and seems to be a proper fit for interacting with our audience. Currently, the museum has a profile on
Flickr,
Facebook,
Delicious, and
Twitter. Further, we are looking into creating our own social networks for specific audiences that can build on some of our core programs (perhaps a
Ning community for artists?).
As we continue to develop our strategies for optimizing these tools, we are open to hearing back from you. Also, please feel free to join us online!
Labels: social media